The New Age of Baby Announcements

October 24, 2019

The New Age of Baby Announcements

In recent years there has been a huge rise in ‘viral’ pregnancy announcements. Thanks to celebrities, the more creative you can be the better. Let’s not forget Beyonce’s famous announcement. Her photo showing her growing belly kneeling in front of a grand and colourful flower arrangement with a veil draped over her face very much resembled a piece of art created by Frida Kahlo.

The trend in years past was very low-key compared to now.

In 1959 Queen Elizabeth II’s pregnancy with Prince Andrew was announced as an amendment to her work calendar. It read, ‘The queen will undertake no further public engagements. Her majesty deeply regrets the disappointment which her inability to carry out her projected tour in West Africa.’ Sounded more like an apology than a statement of good news.

The announcement of Princess Diana’s first pregnancy was notably more joyful when she and Prince Charles released a simple joint statement.

Fast forward to 2017, the Duke & Duchess of Cambridge were casually blasting out the news on Twitter.

Social media’s role in all this changes the scope and immediacy of sharing information. Gone are the days of a simple telephone call or just sharing the news with family friends at your next catch up.

Announcing this significant life event these days with social media allows us to tell a lot of people big news super quickly and for free, so why not take advantage of that.

The idea of announcing one’s pregnancy has always existed, now it’s just a lot more fun.