2015 ‘Innovation Tchibo Pitchfest’ places Baby Made’s Baby Inkless Print Kit a winner!June 1, 2015
The ‘Innovation Tchibo Pitchfest 2015’ held in Sydney earlier this year was undoubtedly one of the most exciting and yet scariest product showcase events in Baby Made’s history to date.
It was so exciting to be pitching our Award-Winning ‘Baby Inkless Print Kit’ to a judging panel of international and national marketing specialists in order to select the Top 3 best creative innovation products on the Australian market today, from a pool of outstanding and all equally worthy small businesses; and so scary for all the same reasons.
What began with twenty selected finalists, all of which had exhibited at the 2015 Sydney Reed Gift Fair resulted in an initial round-robin style of five minute pitches, where the judging panel delved into the background of each company, their product concept as well as marketing prospective for each of the nominated products.
At the conclusion of the initial round, the sixteen finalists were reduced by half to the Top 8 and Baby Made made it through! Now keep in mind we had no idea what the judges were looking for, and to be quite honest, how we would effectively convey what we know is a bestselling baby keepsake product on the Australian market to an international buyer on the scale of Tchibo. We might be a market leader in baby keepsakes, but a leader on the public speaking arena … well, possibly not.
Saddled up to do our best in the final round of pitching, and each round having been a little more intense than the last, but, we made it and were celebrated as a Top 3 Winner – so proud, so excited (and so relieved the pitching was over) and just absolutely ecstatic that those in the know understood the merits of our Baby Inkless Print Kit – the ultimate in easy to use, ink free and permanent way to capture those most precious baby keepsakes mementos to love and cherish forever.
Baby Made is extremely grateful to the exceptional judging panel which included Tchibo, Reed Exhibitions, Tara Dennis and Nancy Georges for allowing us their time and for the opportunity to share the Baby Inkless Print Kit and for recognising our passion to make it to the forefront of the Australian and worldwide keepsake market. We also congratulate all 20 worthy finalists!